When you need new customers, does your prospect list arrive ready to work, or as a blank spreadsheet?
Optimus Outreach finds the UK businesses worth contacting, gets you the decision maker's own email address rather than the shared inbox, and drafts the outreach, leaving out any claim it cannot evidence. You start from a ranked, ready-to-work list instead of an empty page. Three plans from £199 a month. Seven day free trial, no card, set up within one working day.
Prospecting quietly swallows the week.
The cheap tools just spray contacts at you without telling you who is worth your time. So the research either does not get done, or it gets done badly.
Five steps from empty page to worked pipeline
Find
Local firms by sector and area, from public business listings rather than professional profiles. It starts from the business, not from whether somebody keeps a profile up to date.
Enrich
To a named decision maker from public sources, and then to that person's own email address rather than the company's shared inbox.
Write
A five stage sequence in your voice, referencing what they do and what you solve.
Send
One click into your own email client. It arrives from you, with your signature. Nothing new goes through IT.
Track
Pipeline stages, tasks that set themselves from the stage, what is due today, a full activity history against every prospect.
Everything the sales day needs, in one place
- A ranked, scored prospect list: fit score, the reason behind it, business type, and the decision-maker where it is public.
- Verified contact details from the source: business email and phone, marked when they came from the company's own site.
- Outreach drafted for you: a personalised five-email sequence in your voice, with an honest placeholder for proof, never invented claims.
- A performance view so you can see how your outreach is landing and where to focus.
- Your pipeline in one place: status, owner, next action, notes.
- Your team alongside you: the Team plan runs five users on one account. Solo and Growth are single user.
- It fits your stack: export to CSV and use your own email templates on every plan, with the outbound webhook into your CRM on Growth and Team.
Getting to the person, not the inbox.
A cold email to info@ is read by whoever opens the post. A cold email to the managing director is read by the managing director. That gap is one of the things that shapes whether you get a reply at all.
Three routes, tried in order:
- 1The person's own address, found by a real lookup rather than a guessed pattern.
- 2An address on the firm's own website, where the person is not named in a public source.
- 3The business inbox addressed to them by name, where neither works.
The record always shows which of the three you got, and a shared inbox is never presented as a person's address.
It never invents proof.
Every email it writes, on every plan. It will not invent a testimonial, a quote, a client name or a statistic. Where proof belongs, it leaves a visible placeholder for you to fill in yourself.
For a broker, a law firm, or any business working under client NDAs, that is a compliance property rather than a feature.
Who it is for
UK service SMEs that sell to other businesses: insurance brokers, credit hire and accident management, law firms, leasing and fleet, professional services. If you win work by reaching the right businesses first, it is built for you.
Three plans
Monthly. Cancel anytime.
Solo
£199
Per month, excluding VAT
- 250 prospects a month
- Your own visibility check, monthly
- 1 user
- 50 direct email lookups a month
Growth
£299
Per month, excluding VAT
- 500 prospects a month
- Your own visibility check, weekly, with trend and named rivals
- 1 user
- 125 direct email lookups a month
Adds the outbound webhook into your own CRM.
Start freeTeam
£799
Per month, excluding VAT
- 1,500 prospects a month, shared
- Your own visibility check, weekly
- 5 users
- 400 direct email lookups a month, shared
Includes the outbound webhook into your own CRM, and adds multiple client accounts with full data separation, plus playbooks and templates per account.
Start freeAll prices exclude VAT and are per month for the whole account, not per user. Solo and Growth are single user. Team is £799 for five users. No contract, cancel any time. A lookup only counts when an address is actually found.
Included on every plan
- Discovery
- Enrichment
- Contact lookup
- Five stage sequences
- Sending from your own inbox
- Pipeline with rules
- Tasks and diary
- Activity history
- Custom fields
- Saved lists
Growth adds the outbound webhook into your own CRM. Team includes that webhook and adds multiple client accounts with full data separation, plus playbooks and templates per account.
Add-on: prospect visibility checks
Not for everybody. For firms whose own service is about being found: marketing, SEO, web, PR and AI consultancies. If you sell something that makes a business easier to find, this turns a cold email into a conversation. If you do not, you will not need it, and no plan makes you buy it.
Priced per volume on a short call, because the cost depends on how many prospects you check and how often. Your own visibility check is separate, and is already included on every plan.
What governs the add-on when you do run it
Most tools will write whatever the model produces, and nothing checks it. This one will not put an AI visibility claim into an email in your name that it cannot evidence. A visibility claim only reaches a first email when all four hold:
- The check completed.
- It is recent enough to still be true.
- The measurement is marked safe to quote.
- A person has confirmed what the firm sells.
An engine that asks a clarifying question instead of answering is excluded from the count, so "not named" can never be inflated. When it refuses, it says why, in plain English, on screen.
Every claim has an evidence page behind it: a dated page showing the questions asked, the engines used and the answers given, with a share link, so a prospect can check the claim rather than take your word for it.
Free trial: seven days, no card, set up within one working day. Cancel anytime.
What an early user says
"A great bit of kit and really helpful. It gives me a solid platform to start adding my own intel and working through my follow-ups, and it looks great too."
Huw Rees
National Sales Manager, PurpleSquare Hire
What it does not do
- It is not a high volume sender. There is no warm up pool and no inbox rotation. This is a worked pipeline, not a spray.
- It works from public business listings and the firm's own website. It does not scrape LinkedIn, and it will not find a firm with no web presence at all.
- Not every decision maker is named in a public source, so not every lookup returns a direct address. Where it does not, you get the business inbox addressed to them by name, and the record says so.
- The AI check measures what the engines say today. It is a measurement, not a guarantee that acting on it moves the number.
Frequently asked questions
How do the three tiers differ?
Solo is £199 for 250 prospects a month, your own visibility check monthly, and one user. Growth is £299 for 500 prospects, your own visibility check weekly with trend and named rivals, one user, and the outbound webhook into your CRM. Team is £799 for 1,500 shared prospects, your own visibility check weekly, five users, the outbound webhook, and multiple client accounts with full data separation.
Do the emails send from my own address?
Yes. One click puts the drafted email into your own email client, so it arrives from you with your signature. Nothing new has to go through IT.
Do I need any technical skill?
No. Pick a sector and an area, and it does the rest.
Can I cancel?
Yes, it is monthly, cancel anytime.
What about GDPR?
Optimus Outreach surfaces publicly available business contact information. You remain responsible for how you contact the businesses you find.
What is your visibility check, the one on my own business?
Your visibility check asks the major AI engines what they say when a buyer looks for a firm like yours, and stores the questions asked, the engines used and the answers given. It is included on every plan: monthly on Solo, and weekly on Growth and Team, with a trend and the rivals named ahead of you.
What is the prospect visibility checks add-on?
Prospect visibility checks run the same test against the firms you are about to email, so the draft can reference what the engines say about them. It is an add-on, not part of any plan, and it only makes sense for firms whose own service is about being found: marketing, SEO, web, PR and AI consultancies.
What is the evidence page?
A dated page showing the questions asked, the engines used and the answers given, with a share link. A prospect can check the claim in your email rather than take your word for it.
What happens when a prospect visibility check cannot support a claim?
The claim does not go in the email. A visibility claim only reaches a first email when the check completed, it is recent enough to still be true, the measurement is marked safe to quote, and a person has confirmed what the firm sells. When it refuses, it tells you why, in plain English, on screen.
Stop staring at a blank spreadsheet.
Seven day free trial, no card, set up within one working day. See the list before you decide.
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