Most AI consultants hand you a strategy
and walk away.
I have run operations for 25 years. I build the tools that fix the problem, and make you findable when your buyers ask AI who to use.
"Process before technology." Chris Latham, founder.
Oxford Artificial Intelligence Programme
Completed, Said Business School (2025)
25+ Years
Motor claims & insurance ops
Companies House
Registered: 13718490
3 Live Products
Built, shipped & in use
AI strategy and business transformation consulting for UK service SMEs
Optimus Consulting is a UK AI and business transformation consultancy for customer service SMEs, founded by Chris Latham. Over 25 years in motor claims and insurance operations, and completed the Oxford Artificial Intelligence Programme (2025).
We turn AI hype into practical results. Our SOS Framework (Stabilise, Optimise, Scale), 5 Pillars of AI, and 3 Step AI Audit are built for how UK service businesses actually win work.
How we think
"Give me a problem and my mind goes straight to a solution. Process before technology."
Chris Latham, founder
AI Knowledge Hub
Plain-English answers to the AI questions UK service SMEs are actually asking.
AI Search & Visibility
Ready to work together?
If you want someone who'll roll up their sleeves, spot the real blockers, and deliver results, let's talk.
Credentials
Oxford Artificial Intelligence Programme
Completed, Said Business School, University of Oxford (2025)

Get in Touch
Together, we will build something extraordinary!
