Most AI consultants hand you a strategy
and walk away.

I have run operations for 25 years. I build the tools that fix the problem, and make you findable when your buyers ask AI who to use.

"Process before technology." Chris Latham, founder.

Optimus Consulting, operator-led AI builds for UK service businesses

Real work, in real businesses

36 → 12 min

A repetitive claims task, rebuilt into a single workflow.

260 councils

UK taxi-plating rules, previously manual, now one lookup.

130+ precedents

Grounded legal answers with verified sources. No hallucinations.

Oxford Artificial Intelligence Programme

Completed, Said Business School (2025)

25+ Years

Motor claims & insurance ops

Companies House

Registered: 13718490

17 Live Builds

Built, shipped & in use

AI strategy and business transformation consulting for UK service SMEs

Optimus Consulting is a UK AI and business transformation consultancy for customer service SMEs, founded by Chris Latham. Over 25 years in motor claims and insurance operations, and completed the Oxford Artificial Intelligence Programme (2025).

We turn AI hype into practical results. Our SOS Framework (Stabilise, Optimise, Scale), 5 Pillars of AI, and 3 Step AI Audit are built for how UK service businesses actually win work.

How we think

"Give me a problem and my mind goes straight to a solution. Process before technology."

Chris Latham, founder

In their words

What our clients say

Three businesses we have built for, described by the people who commissioned the work.

Jam Risk Solutions

Claims advisory

"They didn't just make it look the part, they built it to be found, including by the AI tools buyers increasingly use to do their research."
Dan Athorn, Founder, Jam Risk Solutions

jamrisksolutions.co.uk

The Broking Group

Private healthcare

"A website that actually feels like us. No corporate waffle, no jargon-filled nonsense."
Richard Goodwin, Managing Director, The Broking Group

thebrokinggroup.co.uk

Purple Square Hire

Vehicle hire

Purple Square published their own account of the rebuild, "Why We Rebuilt Our Site with AEO Baked In", written by Alan Brown, Director, on 12 June 2026.
Alan Brown, Director, Purple Square Hire

Read the client's write-up