We do not just advise.
We build the tools.
These are tools we have actually built for operators. Not slides. Not concepts. Working software in live use, solving real problems in claims, legal, brokers and fleet.
CreditHire-Assist (UK)
UK case law at your fingertips. No hallucinations.
Problem
Credit hire teams spend hours searching case law to respond to insurer correspondence. Getting a precedent wrong in a dispute is expensive, and most AI tools hallucinate legal references.
Solution
CreditHire-Assist uses grounded AI (RAG architecture) to give teams instant access to 130+ verified UK precedents, an AI-powered reply generator, and live case advice. Every response is anchored to verified legal sources.
Result
130+ UK case law precedents searchable in seconds. Responses grounded in verified source material. No hallucinations.
Built on Grounded AI (RAG architecture). Every response anchored to verified source material. No guesswork. No hallucinations.
www.credithire-assist.co.ukCreditHire-Assist (Australia)
Australian case law at your fingertips. Same engine, new jurisdiction.
Problem
Australian credit hire teams arguing rates and liability without a grounded, citable source.
Solution
The CreditHire-Assist engine rebuilt on Australian case law with insurer correspondence analysis, liability assessment, rate reasonableness benchmarking and cited reply drafting.
Result
The same platform now operating in a second jurisdiction.
Built on the same grounded RAG architecture as the UK product. Every response anchored to verified Australian case law. No guesswork. No hallucinations.
www.credithire-assist.comCaseFlow Automation
In partnership with Smartflows15 minutes to 1 minute.
Problem
A repetitive, high-volume admin task was consuming handler time across the operation. Each instance took 15 minutes of manual data entry and checking.
Solution
Working in partnership with Smartflows, we mapped the process end-to-end, stripped out the manual steps, and automated the entire workflow.
Result
The task now takes under 60 seconds. Same output. A fraction of the resource. 15x faster with zero additional headcount.
Built in partnership with Smartflows. Process automation applied to a real operational bottleneck, not a proof of concept. Live and in use.
www.caseflowautomation.co.ukKinClaims
A credit hire claims system. Built for the market.
Problem
The existing claims management tools were not built for credit hire. Teams were forced to work around generic systems that did not match their workflows.
Solution
We built KinClaims from scratch as a purpose-built credit hire claims management system, designed around how credit hire actually works, from first notification through to settlement.
Result
A standalone product serving the credit hire market properly. Not adapted from a generic template. Built specifically for the workflows teams use every day.
A new company and product built specifically for the credit hire market. Not adapted from a generic template.
www.kinclaims.co.ukTotalSettle
Total loss settlements, handled digitally.
Problem
Accident management companies and credit hire operators handle hundreds of total loss cases a year. Each one means outbound calls, chasing customers, and manually capturing settlement decisions. Handlers burn hours on scripts and voicemails.
Solution
TotalSettle replaces the chase with a single digital journey. Engineer reports go in via API, AI extracts claimant details, valuations, salvage category and vehicle info, and a settlement link goes out to the customer instantly. They confirm online, in their own time.
Result
Customers complete in under 5 minutes. 80%+ digital completion rate with no calls needed. 20+ minutes saved per claim in handler time.
Built for UK motor claims. API-first, plugged straight into the engineer workflow. Live and in use by accident management companies, credit hire operators and fleet claims teams.
www.totalsettle.comPSQHire
AEO-optimised presence for a UK credit hire operator.
Problem
PSQHire needed a web presence that could be found by AI search engines, not just Google blue links. In the credit hire space, visibility in ChatGPT, Google AI Overviews and Perplexity directly influences who gets instructed.
Solution
We built an AEO-optimised site from the ground up: structured content, clear entity signals, citation-friendly layout, and technical foundations that generative engines can read and trust.
Result
A live, searchable presence engineered for AI visibility. Built to rank in generative search, not just traditional SEO.
Built for a UK credit hire operator. Designed to be discovered, cited and trusted by generative AI engines. Live and indexed. What the client said about it is on the websites page.
www.psqhire.co.ukLegalDocs-Assist
Grounded AI for legal document drafting and review.
Problem
Legal teams waste hours drafting, reviewing and cross-checking documents. Off-the-shelf AI tools hallucinate clauses and cite non-existent precedents, creating risk instead of removing it.
Solution
LegalDocs-Assist applies the same grounded RAG architecture as CreditHire-Assist to legal document work. Every output is anchored to verified source material, with source traceability built in.
Result
Draft and review documents faster, with confidence that every clause is grounded in real sources. No hallucinations. No guesswork.
Built on the same RAG architecture as CreditHire-Assist. Verified sources, full traceability, no hallucinations. Live and in use.
www.legaldocs-assist.co.ukAdvisor Draft
Client letters in minutes, not hours.
Problem
Advisors spend hours turning meeting notes into compliant client letters. Manual drafting, inconsistent wording and separate compliance checks slow everything down and create risk.
Solution
Advisor Draft turns a meeting note into a fully branded, compliant client document in a single click. AI extracts the key facts, applies firm-approved language, runs a compliance review, and produces a polished letter ready to send.
Result
Letters drafted in minutes, not hours. Firm-approved language every time, with a full audit trail on every draft so advisors keep speed without losing oversight.
Built for regulated advice firms. Full audit trail on every draft. Live and in use.
www.advisordraft.co.ukPSQ Plating Guide
A PurpleSquare Hire toolCouncil plating rules, without the chase.
Problem
Placing a temporary or replacement private hire vehicle after an accident means navigating around 260 UK licensing authorities, each with its own plating rules, fees and turnaround. Teams burn hours chasing councils just to find out what is even allowed.
Solution
The PSQ Plating Guide turns that into a single lookup. Every authority is mapped and rated for how easily a replacement private hire vehicle can be placed (Best, Good, Standard or Hard), with the route, confidence level and notes all in one place.
Result
No more chasing councils one by one. Handlers see at a glance where a replacement vehicle can go, cutting a major admin burden out of the process. Every UK licensing authority mapped in one place.
Internal PurpleSquare Hire tool. Private hire vehicles. Live and in use.
PSQ Referral Tracker
A PurpleSquare Hire toolFind, enrich and win referral partners.
Problem
Building a referral network means manually hunting for potential partners, working out which are worth approaching, and tracking who has been contacted. It is slow, scattered across spreadsheets, and easy to let warm leads go cold.
Solution
The PSQ Referral Tracker pulls prospects straight from Google Places, enriches each one with the detail needed to qualify it, scores and tiers them by referral fit, then runs outreach and tracks every partner through a clear pipeline from review to referring.
Result
One place to find, rank and work referral partners instead of starting from a blank spreadsheet. Prospects are tiered automatically and nothing slips through the pipeline.
Internal PurpleSquare Hire tool. Google Places sourcing, enrichment and outreach. Live and in use.
AI Visibility Platform
The audit engine and client portal behind our AI Visibility Audit.
Problem
Most AI visibility work is a one-off PDF. Clients get a snapshot, then nothing. There is no way to see the fix landing, no way to track citations over time, and no way to know what the consultant is actually doing week to week.
Solution
We built our own audit engine and a live client portal. It runs the query set across five AI engines, scores mentions and citations, tracks share of voice against named competitors, surfaces Striking Distance opportunities, and shows the shared action plan and bot-crawl detection in one place.
Result
Every audit client gets a live dashboard scoped to their business. They watch the work land instead of waiting for the next report. Proof that we build the platform we sell from.
Powers /ai-visibility-audit. Built in-house. Live for every audit and retainer client.
Broker Intelligence Portal
Research and market intelligence for a 25-broker investment group.
Problem
A UK investment group holding a portfolio of 25 brokers needed a single place to see market intelligence, competitor moves, sector research and portfolio-wide themes. It was living in email threads and PDFs.
Solution
We built a bespoke portal that pulls the research, structures it around the brokers in the group, and gives partners a live view of what matters this week. Curated, not scraped. Grounded, not generated.
Result
One place for the group to make portfolio decisions from. Research that used to sit in inboxes now sits in a working tool.
Bespoke build for a UK broker investment group. Live and in use.
Two-way Legal Document Portal
Secure client and legal document exchange, both directions.
Problem
Legal document exchange between firms and their clients still runs on email attachments and awkward one-way portals. Version control breaks, sensitive files sit in inboxes, and clients cannot see what stage anything is at.
Solution
We built a secure two-way portal so firms and clients can send, receive, sign and track documents in the same place, with a full audit trail and role-based access. Grounded AI assists on drafting and review where it is safe to.
Result
Documents move faster with less risk. Clients see status without chasing. Firms keep oversight and a clean audit trail.
Built for regulated legal work. Full audit trail. Live and in use.
Bespoke Market Research Papers
Custom competitive and market research, written to answer a real decision.
Problem
Off-the-shelf market reports are generic. When a leadership team needs to make a specific call on a sector, a product line or a competitor, generic data does not cut it.
Solution
We produce bespoke research papers written to answer the actual question on the table. Sector shape, competitor positioning, AI visibility patterns, buyer signals. Grounded in verified sources, written in plain English.
Result
Leadership teams get a paper they can act on, not a PDF they file. Used to shape strategy, board decisions and go-to-market work.
Custom research engagements for UK service businesses and investment groups.
Jam Risk Solutions
A claims advisory practice, built around the questions its buyers ask.
Problem
An independent claims advisory practice serving insurers, brokers, supply chain partners and investors. Its expertise was real but hard to find, and the site described the business rather than answering what a buyer actually wanted to know before making contact.
Solution
We rebuilt the site around buyer questions rather than company description. Dedicated service pages for each audience, a Before We Talk FAQ section that answers the awkward questions up front, and a standalone section for the Health Check 360 product. AEO and structured data built in from the first page.
Result
A site that answers a buyer before the first call, and is built to be found by the AI tools those buyers increasingly use to do their research.
Built for an independent UK claims advisory practice. Live and indexed. What the client said about it is on the websites page.
www.jamrisksolutions.co.ukThe Broking Group
Private healthcare advice, built to be found across every product line.
Problem
A private healthcare broker advising both businesses and individuals across several distinct product lines. The old site spoke to one audience at a time, and a buyer researching cover had no obvious route to the advice that applied to them.
Solution
A full rebuild structured around each product line and each audience, with the buyer questions answered on the page rather than left for a phone call. AEO, schema and citation-friendly structure built in from the first page, and the domain repointed cleanly at go-live so nothing was lost in the move.
Result
Live on 12 August 2026, with a measured visibility baseline captured on day one so the ninety day change can be evidenced rather than claimed.
Built for a UK private healthcare broker. Multi product line structure. Live and indexed. More on the websites page.
www.thebrokinggroup.co.ukWhat we're building next
HealthcareCompare
healthcarecompare.online. Instant private healthcare comparison powered by AI. Enter your treatment, location and budget, and get clear side-by-side options across UK private providers in seconds. Pulls live pricing, wait times and patient reviews into one ranked view, with plain-English explanations so non-experts can make a confident choice without trawling ten different hospital sites.
In developmentGot a process that needs fixing?
We build systems around the actual problem. Not the nearest off-the-shelf tool.