What is Citation Mix?
Citation Mix shows what content formats AI engines actually cite for your category. Across a 16-query test set, we measure what percentage of cited sources are Product pages, Listicles, Guides, Blogs and Other formats. The mix tells you which content type wins citations in your specific market, so you know where to invest your content production effort instead of guessing.
How Citation Mix is measured
- Run the 16-query test set across ChatGPT, Perplexity, Gemini, Google AI Overviews and Microsoft 365 Copilot for B2B.
- Capture every cited URL the engines surface.
- Classify each URL by format: Product / Service page, Listicle, Guide, Blog post, Other (forums, directories, news).
- Express each format as a percentage of total cited URLs.
Why the mix is different in every category
Insurance broking queries often cite listicles and comparison pages. Legal queries skew toward guides and authority-site articles. Motor claims queries pull heavily from forum and Q&A sources. There is no universal winning format. The mix tells you what your specific buyers' engines reward, so your content investment matches the evidence.
How to act on Citation Mix
- If listicles dominate, prioritise being named in the lists rather than building your own.
- If guides dominate, invest in long-form, schema-marked guides on your own domain.
- If forums dominate, run the Reddit and forum cadence (see the 90-day citation cadence).
- If product pages dominate, fix on-site direct-answer paragraphs and FAQ schema first.
Frequently Asked Questions
Does Citation Mix change over time?
Yes. AI engines retrain and re-weight sources regularly. We recommend re-measuring quarterly, which is built into the Monitor & Tweak and Foundation retainers.
Can I see this for my sector before I commission an audit?
The full Citation Mix breakdown comes with the paid audit, but the free Snapshot pack shows headline cited-source patterns across your top queries.
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