Book a free discovery call
A discovery call with Optimus is a free forty-five minute conversation with Chris Latham about one process in your business that is costing you more time than it should. There is no pitch deck, no scoping document to sign, and no obligation afterwards.
Most people book one because something is nagging at them. A team drowning in the same email three hundred times a week. A renewals process held together by one person and a spreadsheet. A vague sense that competitors are doing something with AI and nobody can say quite what. Any of those is a good enough reason.
Who will I be speaking to?
Me, Chris Latham. I run Optimus Consulting and I take every discovery call myself.
Before consulting I spent 25 years in motor claims and insurance operations, which means I have sat on your side of the desk. I completed the Oxford Artificial Intelligence Programme at Saïd Business School in 2025. I am based in Crewe and work with businesses across the UK.
You will not be handed to a salesperson, and there is no account manager between you and the person who would actually do the work.
What happens on the call?
We spend the forty-five minutes on your process, not on my services. Roughly, it splits three ways.
The first fifteen minutes are you talking. What the business does, who your customers are, and what is actually irritating you day to day. I will interrupt with questions, because the useful detail is usually two layers below the first answer.
The middle twenty minutes are the process itself. I take the one thing you have described most vividly and walk it end to end. Who touches it, how many times, what triggers it, where it waits, what breaks. People often say this is the first time anyone has mapped it out loud.
The last ten minutes are honest options. Whether AI is the right answer, whether it is a process fix first, or whether you should do nothing yet. Then what I would do next, whether or not that involves me.
What do I leave with?
Three things, all of them yours to keep.
A clear view of one process, mapped end to end. A straight answer on whether AI would help it, and specifically where. And a next step you could act on yourself, without hiring anybody.
If it makes sense to work together, I follow up in writing with a scope and a fixed price. There is more detail on how an engagement actually runs on the what to expect page.
Do I need to prepare anything?
No. Turn up and talk.
It helps to have one process in mind, the one that makes you sigh when someone mentions it. You do not need documents, data, a written brief or anyone else from your team. If you would rather bring the colleague who actually runs the process, that is usually a good idea, but it is not required.
What it will not be
It will not be a demo of software. It will not be half an hour of me explaining what a large language model is. It will not end with a proposal you did not ask for.
I fix the process first and apply AI second. That order matters, and a fair number of these calls end with me saying the process needs sorting before any tool would help. That is a legitimate outcome and it saves you money.
What does it cost if we go ahead?
Every price is published, so you can work it out before you speak to me.
The AI Visibility Audit is £1,995 + VAT. The 3-Step AI Audit is £1,250 per day. Website builds start at £3,000 and are then priced on scope. Larger engagements are quoted as a fixed amount in writing before you commit. The full list is on the services and pricing page.
How soon can I get one?
Usually within the same week. Use the form below to pick a slot, or choose the callback option if a phone call is easier than video.
If you would rather not speak to anybody yet, the two-minute Quick Check gives you a readiness score with no call and no email chase. Plenty of people start there and book later.
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What to expect when you work with us
Prefer a callback?
Leave your number and the best time to call. We'll ring you within one working day. No long form needed.
Frequently Asked Questions
- How long is the discovery call?
- Forty-five minutes. If we are mid-flow and it needs longer, I will say so and we book a second one rather than running over.
- Who will I actually speak to?
- Chris Latham, who runs Optimus Consulting. Not a salesperson, not an account manager. The person who would do the work.
- Does it cost anything?
- No. The discovery call is free and there is no obligation to buy anything afterwards.
- Do I need to prepare anything?
- No. It helps if you can describe one process that annoys you, but you do not need documents, data or a brief. Turn up and talk.
- Will I get a sales pitch?
- No. If I do not think we can help, I will tell you on the call and point you somewhere better. That happens fairly often and it costs me nothing.
- What if I am not ready to spend money yet?
- That is fine and it is most people. Plenty of businesses take the call, take the notes away and act on them themselves. The two-minute Quick Check is also free and needs no call at all.
- Can we do it by phone instead of video?
- Yes. There is a callback option on the form, and phone is often easier if you are between meetings.
- What happens after the call?
- If it makes sense to work together I follow up in writing with a scope and a fixed price. If it does not, I tell you on the call and you owe me nothing.