Scope, boundaries and responsibilities
This page sets out exactly what the AI Visibility Audit and 90-Day Action Programme covers, what sits outside it, and what we need from you so the 90 days run properly.
What counts as an included Optimus optimisation item?
An optimisation item is one bounded, agreed task that can be completed and evidenced during the programme. It must have a clear page, outcome and definition of done.
- Improving one existing service page for an agreed buyer-question cluster
- Drafting or restructuring one focused FAQ section
- Providing revised titles and meta descriptions for an agreed group of priority pages
- Improving headings, answer structure or internal links on one agreed page
- Supplying structured data for one agreed page template, where it is appropriate and access is available
- Drafting one short supporting page or tightly defined content section, subject to an agreed word-count limit
An included item does not mean unlimited revision rounds, design work, development work or publication work outside the agreed task.
What is not included
The programme includes the audit, monitoring, action management, clarification and the defined items stated above. It does not include unlimited implementation. The following are not included unless separately agreed in writing:
- Unlimited calls, emails, consultancy, revisions or ad hoc support
- Unlimited blogs, pages, FAQs, case studies or content writing
- Large-scale content production or editorial programmes
- New website builds, redesigns or extensive website changes
- Major technical remediation or developer work
- Changes to systems, integrations or platforms managed by third parties
- Paid advertising or media buying
- Digital PR, backlink acquisition, outreach campaigns or guaranteed third-party placement
- Directory fees, sponsorship costs, publication fees or third-party software costs
- Work requiring new access, approvals or legal/compliance sign-off that is not supplied by the client
- Ranking guarantees, citation guarantees, AI-answer inclusion guarantees, traffic guarantees, lead guarantees or revenue guarantees
- Work outside the agreed 16-prompt set, except where a prompt is agreed to be materially inaccurate or commercially irrelevant
Where a recommendation needs additional delivery, Optimus will identify it in the portal as Optional implementation, quote required, before work begins.
What we need from you
- Nominate one day-to-day decision maker and one senior contact
- Sign off the 16 priority prompts before the audit begins
- Provide accurate information about services, locations, audiences, credentials, regulatory requirements and commercial priorities
- Provide agreed access to the website, analytics, Google Search Console, Google Business Profile and relevant platforms where needed
- Review actions and requests for approval within agreed timescales
- Complete client-owned actions or confirm when they are blocked
- Obtain any legal, regulatory, compliance or brand approval required before content or site changes are published
- Confirm that published claims, credentials, policy wording and advice are accurate and authorised
Delays caused by missing access, missing approvals or client-owned actions do not expand the included scope. They are recorded in the portal and addressed at the next review.